Taiwanese business leaders must evolve their "digital thinking," "digital talent," and "marketing technology" applications to keep pace with consumer demands and changing business models.

The Asia-Pacific MarTech Transformation Alliance Association (AMT) aims to fast-track digital talent development, integrate cross-industry resources, aid Asia-Pacific businesses in nurturing digital transformation expertise, identify MarTech tools, bridge digital gaps, and support businesses in building exceptional brands, thereby speeding up the shift from 1.0 to 4.0 business operations.