DAY 1
|
TIME
|
SESSION |
| 8:00am - 8:50am | REGISTRATION, BREAKFAST & COFFEE |
| 8:50am - 9:00am |
WELCOME & OPENING REMARKS BY CHAIRPERSON |
| 9:00am - 9:30am |
OPENING KEYNOTE |
| 9:30am - 10:10am | Panel Discussion: Is the Role of the CMO Still Relevant in Today's Digital-First Landscape? Speakers: Publicis, L’Oréal, The Coca-Cola Company, Standard Chartered |
| 10:10am - 10:20am | INNOVATION SPOTLIGHT Generative AI Unleashed: Breaking Barriers and Defining the Future |
| 10:20am - 10:50am | MORNING REFRESHMENTS & NETWORKING |
| 11:00am - 11:45am (1ST ROTATION) | PEER-TO-PEER FOCUS GROUPS |
| 11:50am - 12:35pm (2ND ROTATION) | |
| 12:40pm - 1:40pm | NETWORKING LUNCHEON |
| 1:40pm - 2:20pm | PANEL DISCUSSION How Are Modern Consumers Changing the Game |
| 2:20pm - 2:40pm | INTRODUCING THE CAMPAIGN POWERLIST 2025 |
| 2:40pm - 3:00pm | PRESENTATION Behaviour Change - Marketing's Holy Grail |
| 3:00pm - 3:10pm | INNOVATION SPOTLIGHT |
| 3:10pm - 3:40pm | AFTERNOON REFRESHMENTS & NETWORKING |
| 3:40pm - 4:10pm | PANEL DISCUSSION Beyond the Brief: Reinventing the Agency-Brand Dynamic for Bold Results Speakers: Hard Rock International, Samsung Electronics America, The Heineken Company, H&M |
| 4:10pm - 4:30pm |
PRESENTATION From Purpose to Profit: Finding Balance in Sustainable Brand Building |
| 4:30pm - 4:50pm | PRESENTATION Sweet Success: Launching Chocolate Finance in a Crowded Market |
| 4:50pm | DAY ONE CLOSING REMARKS BY CHAIRPERSON |
| 5:00pm | END OF DAY ONE |
| 6:30pm | PRIVATE DINNER |
DAY 2
|
TIME
|
SESSION |
| 8:00am - 8:50am | REGISTRATION, BREAKFAST & COFFEE |
| 8:55am - 9:00am | WELCOME & OPENING REMARKS BY CHAIRPERSON |
| 9:00am - 9:30am | OPENING KEYNOTE |
| 9:30am - 10:05am | PANEL DISCUSSION Innovating the Future: Leveraging Technology for Next-Gen Marketing Strategies in Asia Speakers: Microsoft Advertising, Trip.com, Goodyear |
| 10:05am - 10:15am | INNOVATION SPOTLIGHT |
| 10:15am - 10:45am | MORNING REFRESHMENTS & NETWORKING |
|
10:45am - 10:55am
|
INTRODUCING THE CAMPAIGN360’s TOP 50 BRANDS 2025
Top 50 to 30 Brands |
| 10:55am - 11:25am | PANEL DISCUSSION What are My Competitors and Newer Brands Doing? |
| 11:25am - 11:45am | PRESENTATION Keeping Your Audience Awake (and interested) in the Dynamic Media Landscape |
| 11:45am - 12:20pm | PANEL DISCUSSION Who Owns What? Decoding the Modern Marketing Ecosystem Speakers: FairPrice, EtonHouse International Education Group, AG1 |
| 12:20pm - 12:30pm | INNOVATION SPOTLIGHT |
|
12:30pm - 1:45pm |
Networking Luncheon |
|
1:45pm - 1:55pm
|
INTRODUCING THE CAMPAIGN360’s TOP 50 BRANDS 2025
Top 29 to 11 Brands |
| 1:55pm - 2:40pm | DEBATE |
| 2:40pm - 3:00pm | PRESENTATION Raising Big Ideas (and Letting Go of the Small Ones) |
| 3:00pm - 3:20pm | PRESENTATION Maintaining Brand Health – Just as Important as Health Insurance |
| 3:20pm - 3:50pm | AFTERNOON REFRESHMENTS & NETWORKING |
| 3:50pm - 4:05pm | INTRODUCING THE CAMPAIGN360’s TOP 50 BRANDS 2025 Top 10 Brands |
| 4:05pm - 4:10pm | CLOSING REMARKS |
| 4:10pm - 5:00pm | DRINKS RECEPTION |
| 5:00pm | END OF CAMPAIGN 360 2025 |