HOW FOCUS GROUPS WORK
STEP 1: CHOOSE YOUR TWO TOPICS FROM THE LIST
There are over 20 topics (see below), you can make the selections on the survey sent to you on successful registration, do this early!
STEP 2: HEAD TO YOUR ASSIGNED TABLE
You can head to your first assigned table (based on your selection of topic) and meet with the topic leaders and other attendees who also chose the topic you selected
STEP 3: MOVE TO YOUR NEXT ASSIGNED TABLE
On second rotation, move to our next table for the second topic you chose, meet with your new topic leader and other attendees of the same focus group topic
FOCUS GROUP TOPICS
INNOVATION & ENGAGEMENT
Topic A - Balancing Innovation and Authenticity in AI Marketing
Topic B - Crafting Engaging Experiences That Drive Repeat Business
Topic C - The Future of Personalisation: How Much Is Too Much?
Topic D - Building Effective Omnichannel Campaigns for Today’s Audience- The Key to Authentic Engagement
DATA & ANALYTICS
Topic E - First-Party Data: Are You Using It or Just Hoarding It?
Topic F - Proving Marketing ROI in a Skeptical Climate
Topic G - Cracking the Social Media Code: How Can We Get on the Algorithm's Good Side?
Topic H - Adapting to Consumer Spending Shifts in a Changing Economy
BRAND PROTECTION & REPUTATION
Topic I - Demonstrating the ROI of Brand Awareness Campaigns in a Skeptical Business Climate
Topic J - Protecting Customer Base and Maintaining Repeat Business in a Cancel Culture Climate
Topic K - When Megatrends Meet Marketing: Keeping the 'sustain' in sustainability marketing's effectiveness
Topic L - The Impact of Global Events on Local Branding Strategies
MARKET TRENDS & COLLABORATION
Topic M - Need vs. Want: The Great Marketing Budget Debate
Topic N - Retail Media Unplugged: How Can Brands Leverage AI and Algorithms to Unlock Untapped Opportunities for Growth
Topic O - From Likes to Loyalty: How Can Brands Track Sucess and Strengthen Brand Value Through Influencer-Driven Loyalty?
Topic P - The Value of Brand Partnerships and Collaboration
TALENT & STRATEGY
Topic Q - Winning in APAC: Smarter Partnerships, AI-Driven Innovation & Future-Ready Strategies for the Chinese Digital Economy
Topic R - Talent Wars: Attracting Gen Z Marketing Talent to Keep Your Brand Innovative and Adaptable to Changing Times
Topic S - Differentiating Products & Offerings in a Me-Too Market
Topic T - Jumping on Hot Trends to Stay Relevant: Is that the New Marketing Direction?
Topic U - Convincing Stakeholders to Invest in Intangible Brand Assets
Interested in being one of our topic leader? Click here to contact us!