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    HOW FOCUS GROUPS WORK


    STEP 1: CHOOSE YOUR TWO TOPICS FROM THE LIST

    There are over 20 topics (see below), you can make the selections on the survey sent to you on successful registration, do this early!


    STEP 2: HEAD TO YOUR ASSIGNED TABLE

    You can head to your first assigned table (based on your selection of topic) and meet with the topic leaders and other attendees who also chose the topic you selected


    STEP 3: MOVE TO YOUR NEXT ASSIGNED TABLE

    On second rotation, move to our next table for the second topic you chose, meet with your new topic leader and other attendees of the same focus group topic

    FOCUS GROUP TOPICS


    INNOVATION & ENGAGEMENT

    Topic A - Balancing Innovation and Authenticity in AI Marketing

    Topic B - Crafting Engaging Experiences That Drive Repeat Business

    Topic C - The Future of Personalisation: How Much Is Too Much?

    Topic D - Building Effective Omnichannel Campaigns for Today’s Audience- The Key to Authentic Engagement


    DATA & ANALYTICS

    Topic E - First-Party Data: Are You Using It or Just Hoarding It?

    Topic F - Proving Marketing ROI in a Skeptical Climate

    Topic G - Cracking the Social Media Code: How Can We Get on the Algorithm's Good Side? 

    Topic H - Adapting to Consumer Spending Shifts in a Changing Economy

    BRAND PROTECTION & REPUTATION

    Topic I - Demonstrating the ROI of Brand Awareness Campaigns in a Skeptical Business Climate

    Topic J - Protecting Customer Base and Maintaining Repeat Business in a Cancel Culture Climate

    Topic K - When Megatrends Meet Marketing: Keeping the 'sustain' in sustainability marketing's effectiveness

    Topic L - The Impact of Global Events on Local Branding Strategies


    MARKET TRENDS & COLLABORATION

    Topic M - Need vs. Want: The Great Marketing Budget Debate

    Topic N - Retail Media Unplugged: How Can Brands Leverage AI and Algorithms to Unlock Untapped Opportunities for Growth

    Topic O - From Likes to Loyalty: How Can Brands Track Sucess and Strengthen Brand Value Through Influencer-Driven Loyalty?

    Topic P - The Value of Brand Partnerships and Collaboration


    TALENT & STRATEGY

    Topic Q - Winning in APAC: Smarter Partnerships, AI-Driven Innovation & Future-Ready Strategies for the Chinese Digital Economy

    Topic R - Talent Wars: Attracting Gen Z Marketing Talent to Keep Your Brand Innovative and Adaptable to Changing Times

    Topic S - Differentiating Products & Offerings in a Me-Too Market

    Topic T - Jumping on Hot Trends to Stay Relevant: Is that the New Marketing Direction?

    Topic U - Convincing Stakeholders to Invest in Intangible Brand Assets

    Interested in being one of our topic leader? Click here to contact us!

Contact the organizer
Contact the organizer